MILFORD, CONN. — Len Van Popering has joined Subway restaurants as vice-president of global brand management and innovation. In his new role, Mr. Van Popering is tasked with driving Subway’s global transformation through food innovation, brand positioning, visual identity and channel development, which includes delivery, catering and mobile ordering, Subway said.
“Few brands have the opportunity to impact dining habits worldwide as much as Subway does,” Mr. Van Popering said. “I’m excited for the challenge to contribute to the transformation of this iconic brand.”
Mr. Van Popering was previously chief marketing officer at Logan’s Roadhouse. Before that, he was senior vice-president of marketing and product innovation for Arby’s Restaurant Group.
|Joe Tripodi, c.m.o. for Subway restaurants|