KANSAS CITY — Spicy heat should stay on the front burner in food and beverage flavor trends in 2018, and floral notes might take hold in more formulations as well. Also, flavors could play a role in drinking to wellness, and deep-fried flavor may be enjoyed — minus the frying.
This year an on-line survey from Kalsec, Inc., Kalamazoo, Mich., found 90% of U.S. consumers and 80% of European consumers said they enjoy hot and spicy foods. In the United States, one out of four consumers said they were eating spicy foods more often than they did one year ago. In Europe, one out of five consumers said they were eating spicy foods more often than they did one year ago.
“Kalsec has seen two macro themes emerge in recent history: a desire for more spicy foods and a demand for more refined palates in spiciness,” the company said in an e-book called “Spicing up the food industry: Hot and spicy trends and insights.” “Hot and spicy foods also have found their way into general food trends, becoming more mainstream.”
Pointing out where the pepper comes from may appeal to millennials, she said.
“By calling out specific chili variety and its growing region on the label, such as New Mexico Hatch chile, a product with unique novelty stands out more among a sea of spicy products,” Ms. Hung said.