Adding adults to the mix
Complementing the health and wellness trend is the growing sector of adult-centric beverages. This includes non-alcoholic beverages that mimic the taste and smell of alcoholic beverages, as well as low-sugar flavored seltzers.
“Sparkling mocktail flavors including Valencia orange mock-rita or drinks infused with herbs and spirit flavors to give you herbal inspiration, such as a rosemary gin-flavored ginger ale,” said Juliet Greene, corporate chef, Mizkan, Mount Prospect, Ill.
ArKay Beverages Inc., Laredo, Texas, for example, focuses on the marketing of alcohol-free beverages. The company offers a zero-alcohol, zero-calorie liquor collection. The line includes most spirits, from amaretto to whiskey, as well as mocktails such as margarita and piña colada and after-dinner drinks like Irish cream and coffee liqueur.
“ArKay drinks can be enjoyed anytime, anywhere,” said Richard Simmons, president of sales. “They can be consumed all night long without any intoxicating effects. Individuals with medical conditions or religious beliefs that prohibit the consumption of alcohol can enjoy the crisp, refreshing taste of these liquor-flavored drinks straight-up, on-the-rocks or with a mixer.”
Utmost Brands Inc., New York, markets GuS Grown-up Sodas. Made in small batches with simple ingredients, the soft drinks contain about 40% less sugar than typical sodas.
“Real juices, natural extracts and a light amount of cane sugar gives the sodas a dry, refreshing ‘grown-up’ taste profile,” said Steve Hersh, co-founder of Utmost Brands. “This crisp, less-sweet taste makes them an ideal accompaniment to fine food and as a base for easy-to-make cocktails.”
Recently the company introduced a line of single-serving, sparkling cocktail mixers. Available in 7-oz glass bottles with a twist-off cap, the new non-alcoholic mixer line comes in four flavors: Sparkling Cosmo, Mojito, Moscow Mule and Tonic & Lime.
“We felt the time was right to leverage our craft soda knowledge into the mixer category by offering an easy new way to enjoy a premium mixed drink,” Mr. Hersh said. “Our new line hits on all the beverage trends: small-batch produced, with premium natural ingredients, lightly sweetened, but most importantly, convenient.”