Determine the daypart

Time of day contributes greatly to consumer interest in regional Hispanic snacks, the companies said. Only 3 in 10 said they would order regional Hispanic snacks in the morning, but interest gradually increases throughout the day, peaking during the evening. Fifty-seven per cent of consumers would consider eating these snacks during the afternoon, while 60% said the same for the evening. The number dips to 44% when consumers consider late-night snacking.

“While it’s not staggering that millennials are more likely than any other generation to consider ordering these types of snacks during all times of the day, there are some interesting demographic variances between Gen Zers and Gen Xers,” the report said.

Gen Z consumers (those born between 1993 and 1999) are more likely to find regional Hispanic snacks appealing during the morning and late-night hours, while Gen X consumers (born between 1966 and 1976) prefer to eat these types of snacks during the afternoon and evening. Also, Gen Xers (48%) are more likely than Gen Zers (37%) to consider swapping in a regional Hispanic snack as a meal replacement.