BURLINGTON, VT. — Halo Top, meet Moo-phoria. Ben & Jerry’s new line of light ice cream appears to be the brand’s response to the recent emergence of reduced-calorie pints to the marketplace. Parent company Unilever, which last year introduced a lower-calorie ice cream line under the Breyers banner, cited competition from the high-protein, low-sugar Halo Top brand as a factor in declining ice cream sales in a recent trading statement call with analysts.
Ben & Jerry’s Moo-phoria contain 140 to 160 calories per serving with no artificial sugar substitutes or sugar alcohols, unlike Halo Top and other players in the space. The company said the products have 60% to 70% less fat than traditional ice cream.
Varieties include Chocolate Milk & Cookies, featuring chocolate and vanilla light ice cream swirled with chocolate chip cookies; Caramel Cookie Fix, with vanilla light ice cream and shortbread cookies and salted caramel swirl; and PB Dough, featuring chocolate light ice cream with chocolate chip peanut butter cookie dough. The company said it sources organic milk and cream for the base mix for each flavor.
“Ben & Jerry’s tries to offer a little bit of something for everyone,” said Dena Wimette, senior innovation manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”
The products will be available in grocery stores nationwide for a suggested retail price of $4.89 per pint.
Unilever also is introducing lower-sugar varieties of Talenti gelato, featuring half the sugar and less fat compared to regular ice cream with 120 calories per serving. Sweetened with monk fruit, the new Crafted with Less Sugar line includes vanilla cinnamon, mint cookie crunch and chocolate fudge swirl varieties.