BROOMFIELD, COLO. — Chas Hermann has been named chief brand officer of Noodles & Co., a fast-casual restaurant chain that specializes in globally-inspired, pasta-based dishes. In his new role, Mr. Hermann will develop and execute the company’s marketing, menu and culinary strategy.
Mr. Hermann was most recently principal at Chas Hermann Consulting, where he partnered with the leadership teams of such brands as Del Taco and Papa Murphy’s Pizza to aid in their business strategies. Before that, he was senior vice-president of marketing, operations and supply chain for The Coffee Bean & Tea Leaf, senior vice-president of retail marketing at Commerce Bank and vice-president of marketing for Starbucks. Earlier in his career, Mr. Hermann held marketing, merchandising and financial leadership positions at Universal Studios, The Walt Disney Co. and Paramount Pictures.
“I am delighted to welcome Chas Hermann to the Noodles team,” said Dave Boennighausen, chief executive officer at Noodles & Co. “His vast experience and track record leading brand strategy across a wide variety of different growth companies coupled with his alignment to our strong core values will be a great asset as we continue to execute on our strategy to become one of the leaders in the fast-casual restaurant landscape.”