DENVER — Chris Brandt has been named chief marketing officer of Chipotle Mexican Grill, Inc., effective April 2. He succeeds Mark Crumpacker, who stepped down as chief marketing and strategy officer on March 15 after nine years with the company.
Mr. Brandt joins Chipotle from Bloomin’ Brands, where he most recently was executive vice-president and chief brand officer for Outback Steakhouse, Carrabba’s, Bonefish Grill and Fleming’s restaurants. Prior to his time at Bloomin’ Brands, Mr. Brandt was chief brand and marketing officer at Yum! Brands’ Taco Bell division, where he led marketing and food innovation. Before Taco Bell, he held senior level marketing and brand development positions with the Coca-Cola Co. and General Mills, Inc.
"Chris is an extremely talented and effective marketing executive," said Brian Niccol, chief executive officer of Chipotle. "Having worked with Chris in the past, I have seen firsthand his ability to generate sales overnight and build brands over time. His experience and expertise make him an ideal fit for our leadership team at Chipotle as we look to reinvigorate this exceptional brand and build sales, transactions and profitability."
Mr. Niccol, previously c.e.o. of Taco Bell, became c.e.o. of Chipotle Mexican Grill in early March.