PHILADELPHIA – Graham Partners, a private investment firm announced that its portfolio company, BrightPet Nutrition Group acquired Phoebe Products including the SO Bright brand. Phoebe Products, based in Kiel, Wis., is a family-owned processor of pet treats, and a pioneer in functional, high meat content, all natural, organic, baked and freeze-dried pet treats. BrightPet Nutrition Group, headquartered in Lisbon, Ohio, is one of only a few USDA-certified organic, pet food producers in the U.S.
Joe Heinmiller, managing principal at Graham Partners, said, “Phoebe adds a highly complementary business to the BrightPet platform in one of the fastest growing segments of the market. Product line expansion into baked and freeze-dried treats increases BrightPet’s differentiation and provides additional levers to grow the platform. Moreover, there are multiple cross-selling opportunities between the two companies. We look forward to leveraging our expertise to integrate Phoebe and realize the potential of this combination.”
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