NEW YORK — The Kraft Heinz Co.’s Springboard platform, which is dedicated to scaling and accelerating food and beverage brands, has teamed up with Momofuku, a restaurant group founded by chef David Chang, to bring Momofuku’s Ssäm Sauce to retail nationwide. The collaboration marks Springboard’s first partnership since launching in March.
Ssäm Sauce is a spicy and tangy Korean chili sauce made with gochujang, miso, sake, soy sauce and rice vinegar. The condiment has been a mainstay in Momofuku kitchens since Momofuku Noodle Bar opened in New York in 2004.
“David Chang’s culinary influence is stronger than ever, and we couldn’t be more excited to partner with him,” said Sergio Eleuterio, general manager of Springboard Brands. “Korean sauces and flavors have become more and more infused in American cooking, and we are so excited to take a longtime staple in Momofuku’s pantry and introduce this as a staple in home kitchens across the country.”
Momofuku’s Culinary Lab collaborated with Springboard to scale up its original Ssäm Sauce recipe for national distribution and to develop two new varieties: Smoky and Spicy.
“The flavors of Ssäm Sauce are part of Momofuku’s DNA,” Mr. Chang said. “It’s something that we’ve served in the restaurants for 14 years, and it’s crazy to me that it will now be available across the U.S. I seriously put Ssäm Sauce on everything, so we’re really excited to see how people use it at home, especially now that we have the spicy and smoky flavors, too.”
Momofuku operates 19 restaurants in New York, Washington, D.C., Las Vegas, Los Angeles, Sydney and Toronto. The restaurant group’s partnership with Springboard marks Springboard’s “first foray into the specialty culinary world,” the company said.
Kraft Heinz’s Springboard platform was created to develop brands within one of four pillars: natural and organic; specialty and craft; health and performance; and experiential brands. Springboard partners have access to Kraft Heinz resources, including its innovation centers, management practices, operating scale, and food safety and quality capabilities programs. Other projects in the pipeline at Springboard include Boca, Devour and Jell-O Play, all of which are brands within the Kraft Heinz family.