CANTON, MASS. — Stephanie Meltzer-Paul has been named vice-president of digital and loyalty marketing at Dunkin’ Donuts U.S. and will join the company in early May. In her new role, Ms. Meltzer-Paul will lead the further development of the brand’s DD Perks loyalty platform, continue the expansion of on-the-go mobile ordering and strengthen the brand’s strategic partnerships.

Ms. Meltzer-Paul joins Dunkin’ from BJ’s Wholesale Club, where she was most recently vice-president of member engagement and loyalty. In this role, she led a team responsible for developing the marketing strategy for the My BJ’s Perks Program. Before BJ’s, Ms. Meltzer-Paul was senior director of global loyalty marketing for Starwood Hotels & Resorts and director of marketing, loyalty and communications for American Express. Earlier in her career, she was a senior marketing manager at TIME Inc.

“Stephanie is a talented business leader who has excelled at delivering exponential customer growth, retention and revenue generation through best-in-class marketing strategies, and we are thrilled to have her head up our digital and loyalty marketing efforts,” said Tony Weisman, chief marketing officer for Dunkin’ Donuts U.S. “This is a very exciting time in the evolution of the Dunkin’ Donuts brand, and we believe Stephanie is exactly the right person to help us further engage with our customers, including building on the strength of our DD Perks program, one of the fastest growing loyalty programs in the quick-service restaurant industry.”  

At the end of 2017, Dunkin’ Donuts DD Perks Loyalty Program had more than 18 million app downloads and more than 8 million members, the company said.