RICHMOND, VA. — Inspired by growing consumer demand for plant-based and vegan foods, Sabra Dipping Co. is launching a new hummus variety featuring jackfruit, a Southeast Asian tree fruit with a texture likened to pulled pork.
Sabra’s new Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika features a blend of Sabra’s classic hummus recipe with smoked paprika and a garnish of shredded barbecue jackfruit. Delivering 2 grams of protein per serving, the product is gluten-free, kosher, vegan and Non-GMO Project verified.
“Everything starts in the kitchen at Sabra, and this incredible variety is no exception,” said Ryan Saghir, digital marketing director at Sabra, a joint venture between PepsiCo, Inc. and Strauss Group. “But now more than ever, this recipe was also influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having on-line to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of barbecue to the table and look forward to hearing feedback both on-line and offline.”
Sabra’s Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika is a limited-edition flavor available through October.