BOISE, IDAHO — Albertsons Companies is expanding its private label offerings and said it expects to double its rate of Own Brands innovation in 2018 over 2017.
The Boise-based retailer said it is on pace to introduce 1,400 new Own Brands products in 2018. The Own Brands lineup includes products sold under the O Organics, Lucerne, Open Nature, Signature, Waterfront Bistro, Value Corner, Primo Taglio and debi lilly lines.
“We’ve got a lot in the pipeline — and we’re just getting started,” said Geoff White, president of Albertsons Companies Own Brands. “With our team’s unique insights across the industry, we can react faster than ever to changing consumer trends. The result is a rapid expansion of high-quality products in every department that are exclusive to Albertsons Companies. We’ve never been more excited about our ability to meet every shopper’s needs and sprinkle in new and exciting surprises across the store.”
Albertsons said it already has introduced nearly 300 new Own Brands products in 2018, including Open Nature Scandal-less ice cream, Open Nature bison top sirloin steak, Open Nature granola bars, O Organics spinach and butter lettuce, O Organics sparkling tea, Signature Select cold brew coffee, and Signature Select sparkling French lemonade.
Earlier this year, Albertsons said its O Organics label became a $1 billion brand. The line features more than 1,000 products, all of which feature the U.S.D.A.-certified organic seal. The company’s other billion-dollar brands include Signature Select, Signature Café and Lucerne.