ZURICH, SWITZERLAND — Mondelēz International, the world’s second largest coffee company, is entering two new markets: Australia and The Netherlands. In addition, the Deerfield, Ill.-based company will expand its new Nespresso-compatible espresso capsule offering to Spain.
In The Netherlands, Mondelēz International will launch a full range of coffee products, including roast and ground, whole beans, pods and Nespresso-compatible espresso capsules under the Velours Noir brand, part of the Carte Noire brand, in Albert Heijn locations beginning Oct. 7.
In Australia, Mondelēz International’s coffee products will go on sale for the first time under the Carte Noire brand. Available products will include the brand’s Millicano Wholebean Instant and premium freeze-dried ranges.
“Our decision to expand into Australia and The Netherlands underlines our ambition to grow our share of the global coffee market and build Carte Noire into a billion dollar brand,” said Roland Weening, president of coffee at Mondelēz International. “The global coffee market, which is growing at 10% per annum, offers Mondelēz International good prospects for profitable growth. With strong innovation and brand power, geographic expansion, investment in sustainability and a continued commitment to product quality, we’re well-placed to win in this attractive category.”
Mondelēz International will launch Carte Noire Nespresso-compatible espresso capsules in Spain beginning in mid-October. The company already offers the capsules in Germany, France, Austria and Switzerland, and the addition of Spain supports the company’s goal to grow its share of Europe’s $2.9 billion single-serve category.Mondelēz International’s range of coffee products includes roast and ground, single-serve and instant coffee under brands such as Jacobs, Carte Noire, Tassimo and Kenco.