CANTON, MASS. — Drayton Martin has joined Dunkin’ Brands, Inc. as vice-president of brand stewardship for Dunkin’ Donuts. In this role, she will lead the development and implementation of Dunkin’s brand messaging across all channels, including advertising, packaging, in-store and digital. Additionally, she will oversee the company’s internal brand marketing team and external creative agency partners.
Ms. Martin was most recently executive director at advertising agency MullenLowe, where she directed campaigns for brands such as JetBlue, Century21 and Four Seasons Hotels & Resorts. In her 14 years with MullenLowe, she also held the roles of senior vice-president, group account director and account director. Before joining MullenLowe, Ms. Martin worked at a handful of other advertising agencies, including Holland Mark Advertising, Hill Holliday, PSK, Publicis and Bozell Worldwide.
“Drayton has a long and successful track record in creating compelling creative work and leading strong teams that have helped transform leading global consumer companies,” said Tony Weisman, chief marketing officer for Dunkin’ Donuts U.S. “Her extensive experience makes her well positioned to lead and advance our creative vision and long-term strategic plans to drive engagement and excitement for the Dunkin’ Donuts brand and strengthen our position as the leading on-the-go, beverage-led brand.”