EMERYVILLE, CALIF. — Rebbl, Inc., maker of organic coconut milk-based herb beverages, has secured $20 million in a funding round led by CAVU Venture Partners, an investment firm founded by industry veterans. The funding will help Rebbl to grow its team, increase marketing efforts, expand its sales function and enhance R.&D., the company said.
Rebbl creates U.S.D.A.-certified organic, plant-based, non-G.M.O. functional beverages with such adaptogens and herbs as matcha, turmeric, ashwagandha, maca and schizandra. Rebbl beverages may be found in 7,000 retailers nationwide. Rebbl impact-sources its organic ingredients in 29 countries and donates 2.5% of its sales to Not For Sale, a non-profit committed to ending human trafficking. Not For Sale co-founded Rebbl.
“We’ve long admired Rebbl not just for its exceptional products, but also for its mission to make a real difference in the world,” said Clayton Christopher, co-founder and managing partner at CAVU Venture Partners. “Their seasoned management team spearheaded by c.e.o. Sheryl O’Loughlin and co-founder Palo Hawken know inside and out who they are as a brand. Rebbl has disrupted the functional beverage space while simultaneously highlighting the positive impact an innovative social enterprise can have on our world.”
Rebbl joins Bai, Health-Ade, Bulletproof and WTRMLN WTR in the CAVU Venture Partners investment portfolio. The company’s other investments include Vital Proteins, One Bar, Kite Hill, Good Culture and Hippeas.