GLENDALE, CALIF. — IHOP Restaurants is launching a range of burgers featuring premium ground beef and a grilled brioche bun. The introduction follows a social media stunt by the breakfast brand hinting at a name change to “IHOb,” stirring speculation about the newest menu addition with guesses ranging from bacon to biscuits to burritos.

Varieties include Big Brunch, featuring bacon, a fried egg, a crispy browned potato and American cheese; Cowboy BBQ, topped with two crispy onion rings, bacon, American cheese and barbecue sauce; Jalapeño Kick, with a blend of sauteed jalapeños, Serrano peppers and onion, plus bacon, pepper jack cheese and a jalapeño mayonnaise; and Mushroom & Swiss, including sauteed mushrooms and onions, Swiss cheese and mayonnaise. Customers may also order The Classic, which has American cheese and a new Steakburger sauce; The Classic with Bacon; or Mega Monster, which has two patties and American and white cheddar cheeses.

“Burgers are a quintessential, American menu item, so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, head of culinary at IHOP. “Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavor. With seven different burger builds, all Steakburgers are custom built and piled high with premium quality ingredients and unique, signature sauces in between a buttered and grilled Brioche bun. There’s definitely a juicy Steakburger for whatever you might be craving at any time of day. The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they’re soon to become world famous, too.”