CHICAGO — Conagra Brands is introducing two plant-based varieties of Reddi-wip whipped topping to address growing consumer demand for non-dairy products. Reddi-wip Non-Dairy Coconut and Reddi-wip Non-Dairy Almond whipped topping varieties are rolling out nationally in the coming months with a suggested retail price of $3.99 for a 6-oz can.
"We've seen tremendous growth in non-dairy, plant-based foods due to consumers' dietary restrictions and changing taste preferences," said Ryan Clark, president of the Refrigerated and Frozen division at Conagra Brands. "This is an exciting innovation for Reddi-wip that addresses this broader consumer demand and the requests we've received from consumers asking us to bring a non-dairy variety to market."
U.S. sales of non-dairy milk grew 61% over the past five years, and almond and coconut are among the top non-dairy milks consumed, according to Mintel International.
Reddi-wip’s new plant-based launches follow the brand’s recent transition to cream from cows not treated with artificial growth hormone rBST in the original dairy varieties.