CINCINNATI — The Kroger Co. is investing $17 million to increase production at its Florence, Ky., distribution center. The company expects to add 250 new jobs at the 674,000-square-foot facility, which employs 80 associates.

Kroger opened the distribution center last year to serve its direct-to-store distribution centers across the eastern half of the United States, as well as its growing e-commerce and digital business. The latest project builds on a $60 million investment in the facility.

“This significant investment in the distribution facility and our associates will allow us to more efficiently reach our customers and help to deliver on new ways to shop with Kroger, as we redefine the grocery customer experience through Restock Kroger,” said Frank Bruni, vice-president of supply chain and logistics for Kroger. “We have long appreciated the support from Boone county and the state of Kentucky and look forward to growing together.”

Restock Kroger is a three-year plan designed to create shareholder value, based on four main drivers: redefining the grocery customer experience, partnering for customer value, developing talent and living the retailer’s purpose.