Lighter enjoyment

Chips Ahoy! ThinsConsumers are seeking smaller doses of decadence, sparking growth of such products as session beers and lightly salted snacks.

The number of global savory snack product launches featuring a “thin” claim doubled over the past five years, according to Innova Market Insights. The emergence of enhanced waters containing a hint of flavor adds lighter options to the soft drink market.

“This is a reflection of the industry catering to consumers who want to indulge but at the same time are wanting to look after their bodies,” Ms. Moreno Torres said.

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