Say it with color

Suja Turmeric Drinking VinegarSocial media has sparked a frenzy in vibrantly colored foods and beverages, and many bright hues are linked to health, Ms. Moreno Torres said. Beverages tinted with goji berries or turmeric may tout the healing benefits of those ingredients.

In North America, food and beverage product launches featuring food colors have grown at a steady rate, as novelty and variety continue to drive purchase intent.

READ MORE: Dining out, in