CORONA, CALIF. — Monster Beverage Corp. has promoted two to newly created executive officer positions within the company.
Emelie Tierre has been named president of the Americas for Monster, adding to her title of chief commercial officer. In her newly expanded role, Ms. Tierre is tasked with overseeing the growth and success of the North America sales team. She will be expanding her commercial responsibilities to oversee the Americas, which includes the United States, Canada, Latin America and the Caribbean, and on an interim basis, Australia and New Zealand.
Ms. Tierre joined Monster in 2010 as senior vice-president of sales for North America and was promoted to chief commercial officer in 2017. Before Monster, she was regional vice-president for Anheuser-Busch InBev.
Guy Carling has been promoted to president of EMEA at Monster. Mr. Carling joined the company in 2007 as managing director, and before that was a marketing director at Red Bull for eight years.