EMERYVILLE, CALIF. — Kenneth C. (Casey) Keller Jr. has been named chief executive officer of JAB Holding Co. subsidiary Peet’s Coffee, effective Aug. 6. He succeeds Dave Burwick, c.e.o. of Peet’s since 2012.

Mr. Keller most recently was global president of Wm. Wrigley Jr. Co., a subsidiary of Mars, Inc. He joined Wrigley in 2011 as president of Wrigley North America, later assuming responsibility for Wrigley Americas. Prior to joining Mars, Mr. Keller was president of Alberto Culver USA and held various senior roles with Procter & Gamble, HJ Heinz and Motorola. He also previously served in the United States Navy.

“We are thrilled to have Casey joining Peet’s as c.e.o.,” said Olivier Goudet, chairman of Peet’s Coffee’s board of directors. “Casey has an impressive track record in the C.P.G. space, and his focus on growth and long-term value creation makes him the ideal leader for Peet’s. We have ambitious plans at Peet’s, and Casey has the unique expertise and terrific experience to continue growing this great company.”

Founded in 1966, Peet’s Coffee is a U.S. specialty coffee company with about 200 restaurants. The company also sells its bagged coffee and ready-to-drink beverages in more than 16,000 grocery locations.