CHICAGO — It’s no trick. Halloween season spells sweet sales for confectionery companies. Led by M&M’s and Reese’s, chocolate candy sales at U.S. retailers totaled $12.6 billion in the year ended Oct. 6, according to I.R.I., a Chicago-based market research firm. Non-chocolate candy sales totaled $7.1 billion, with Twizzlers, Skittles and Starbursts as top brands.
Among companies, Hershey Co. and Mars, Inc. lead the pack, with annual sales for its snack-size chocolate candies at $656.8 million and $541.7 million, respectively, according to I.R.I.
Infographic: A closer look at the candy category.