COLUMBIA, MD. — Rethink Brands, a boxed water company primarily focused on the children’s beverage industry, has received a $6.7 million investment in a funding round led by AccelFoods.
Founded in 2016, Rethink offers unsweetened organically flavored water for children. The Rethink Kids Water line, made with only purified water and US.D.A. certified organic fruit essence, is available in five flavors: apple, berry, fruit punch, orange mango and strawberry lemon. Rethink products are distributed in more than 11,000 stores, including in Walmart, Target and Kroger locations.
“As investors and working mothers, we are thrilled to have partnered with a brand that is bringing true innovation to the children’s beverage category,” said Jordan Gaspar, managing partner at AccelFoods. “With young children of our own, we know firsthand the challenge of finding quality beverage products we feel good about giving our kids. We are excited to strengthen our partnership with Rethink and bring both parents and kids an organic, zero calorie, and zero sugar beverage option.”
Capital from the funding round will aid Rethink in its continued growth and distribution across the United States, the company said. Rethink also hopes to use the money to fund field teams in key markets to execute on the expansion and develop new products in the upcoming year.
“This funding marks a pivotal moment for Rethink,” said Matt Swanson, co-founder of Rethink Brands. “We always knew we were on the right side of health trends and consumer priorities. By addressing the needs of children, we are able to make a real difference: creating a product that encourages healthy eating and drinking habits for our youth, while improving the buying and decision-making experience for parents. Giving our consumers more and better options, and continually innovating our approach, is key to our success, and AccelFoods has been and will continue to be the right partner to help us get to the next level.”
AccelFoods is an early-stage venture fund focused on investing in high-growth packaged food and beverage companies. The company’s portfolio includes such brands as Bonafide Provisions, Cocomels, Harmless Harvest, I Heart Keenwah, Nona Lim and Soozy’s.