KANSAS CITY — Restaurants are joining forces with consumer packaged goods companies to debut new mashups on their menus.
Krispy Kreme Doughnuts and the Hershey Co. have teamed up to develop the Reese’s Outrageous Doughnut. The donut is inspired by Hershey’s Reese’s Outrageous Bar, which includes Reese’s peanut butter, caramel and Reese’s Pieces candy all covered in milk chocolate. The Krispy Kreme Reese’s Outrageous Doughnut features a chocolate yeast dough donut dipped in Hershey’s chocolate fudge icing topped with mini Reese’s Pieces, Reese’s peanut butter sauce and salted caramel sauce.
“This is hands down the most outrageous donut experience we’ve created,” said Mike Tattersfield, chief executive officer of Krispy Kreme. “The Reese’s Outrageous Doughnut strikes a perfect balance of taste and texture sensations with an airy chocolate doughnut, gooey caramel and peanut butter drizzle, and classic crunch of Reese’s Pieces.”
Also partnering with Hershey to celebrate the company’s new Reese’s Outrageous Bar is Dairy Queen, which is debuting the Reese’s Outrageous Blizzard Treat. The dessert features Reese’s peanut butter cups, Reese’s pieces, peanut butter and caramel blended with vanilla soft serve.
Baskin-Robbins is blending its ice cream with beverages from the Coca-Cola Co. and Monster Beverage Corp. in its new the Ice Cream Freeze. The frozen treats may be made with a choice of a bottled or canned beverage and any hard scoop ice cream flavor. The highlighted combinations are the Monster Energy or NOS Energy and Wild 'n Reckless Sherbet Freeze, the Sprite and Rainbow Sherbet Freeze and the Coke and Vanilla Ice Cream Freeze.
“Our new Ice Cream Freezes are all about ‘friendships’ between delicious beverages and all of our ice cream flavors,” Baskin-Robbins said. “For example, Sprite pairs well with fruit-flavored sherbets, sorbets and ices for a lighter, sweet treat, while Coke and Barq’s Root Beer go well with ice cream flavors for something a little more indulgent. Looking for something to energize you and also keep you cool during one of the hottest months of the year? Our Monster Energy or NOS Energy Drink and Wild ‘n Reckless Sherbet Freeze will do just that.”