DHAKA, BANGLADESH — Mondelez International, Inc. has expanded its presence in South Asia by establishing operations in Bangladesh. The company said it has set up headquarters in Dhaka.

Kallappa Pattanashetti has been named country lead and will play a pivotal role in running the company’s operations in Bangladesh. Mr. Pattanashetti earlier was with Mondelez India Foods Private Ltd.

“With our existing experience in Bangladesh, we see tremendous opportunity to bring in our much-loved products to this region and continue to grow here,” he said. “We have inaugurated our corporate office in Dhaka, rolled out billing systems and are currently in the process of establishing a new warehouse. Over the next two years, our focus will be to invest in building our route-to-market and growing market share for our much-loved brands.”

Mondelez’s Tang powdered beverage brand has performed well in Bangladesh for many years. With the establishment of operations in the country Mondelez said it hopes to tap into the snacking opportunity by leveraging its global brand portfolio.