PORTLAND, MAINE — The Coca-Cola Co. has acquired the Moxie soda brand from Coca-Cola of Northern New England, an independent bottling partner. Financial terms of the transaction were not disclosed.
Moxie Nerve Food was invented and patented in 1885, and the company claims it was the first bottled carbonated beverage made in America. Although the product was distributed in Atlanta, Denver and Chicago, the company said sales never really took off except in the Northeast. In 2005, Moxie was named the official state soft drink of Maine.
Lauren Thompson, a spokesperson with Coca-Cola, said Moxie will continue to be bottled in New Hampshire. And while Coca-Cola sees an opportunity to expand to a broader audience, distribution of the soft drink is not expected to change, Ms. Thompson said.
‘‘Moxie is a great brand with a great heritage,” she said. “Coca-Cola Northern New England has been a strong steward of the brand over the last decade, and we take seriously our responsibility to ensure it stays true to its Northeastern roots.”