LOUISVILLE, KY. — More trouble in China combined with a higher-than-expected tax rate pushed Yum! Brands, Inc.’s earnings down 68% during the third quarter of fiscal 2013. Net income for the quarter ended Sept. 7 fell to $152 million, equal to 34c per share on the common stock, and compared unfavorably to the same period during the previous year when Yum earned $471 million, equal to $1.02 per share.

Sales for the quarter fell 3% to $3,466 million.

Infographic: Yum!'s troubles in China.

KFC China’s third-quarter sales and profits were impacted by adverse publicity surrounding a poultry supply incident in December and subsequent news about avian influenza in the region. Same-store sales for KFC China fell 14% during the quarter.

“Even with our recent challenges, KFC is unquestionably the category leader in China and we remain confident sales will fully recover from the adverse publicity surrounding the December poultry supply incident,” said David C. Novak, chairman and chief executive officer. “Our Pizza Hut business in China continues to deliver strong results, and the rest of Yum is performing generally as expected for the full year.

“I’m pleased with the strong margin performance in China in the face of significant sales deleverage, along with the fact that Taco Bell has produced seven consecutive quarters of positive same-store sales growth. We remain on the ground floor of global growth and continue to have unparalleled development opportunities.

“As evidence of this, we expect to open at least 700 new units in China this year, as we capitalize on the world’s fastest growing consuming class. Outside of China, we expect record new-unit openings for Yum! Restaurants International and in India this year. When you add it all up for Yum!, we will open at least 1,850 new restaurants outside the U.S., further strengthening our leadership position in emerging markets. In addition, we will have net new-unit growth in the U.S. for the second consecutive year.”

Same-store sales in Yum’s U.S. division were flat, with 2% growth for Taco Bell, a 1% decline at Pizza Hut and a 4% decline at KFC.

As a result of the challenging quarter, Yum! Brands revised its full-year earnings per share outlook.