BERKELEY, CALIF. — Coconut chip maker Dang Foods is debuting a new range of plant-based bars, featuring almond butter, cocoa butter, coconut, pea protein, sunflower seeds and chia seeds. The products were formulated for the trendy high-fat, low-carb ketogenic diet. Flavors include almond vanilla, lemon matcha and chocolate sea salt.
“Dang’s keto-friendly lightly salted coconut chips are the fastest growing item within the portfolio due to their high-fat, low-carb macronutrient profile,” said Vincent Kitirattragarn, founder of Dang Foods. “Keto is on fire right now, garnering more interest than paleo and Whole30 because the benefits are clear: mental acuity, sustained energy, and reduced appetite. We did the research and couldn’t find good-tasting keto snacks, so we decided to make Dang Bar using whole ingredients. We pride ourselves on creating delicious snacks with Asian flavors and ingredients, and Dang Bar is no exception.”
The ketogenic diet is gaining traction in the health and fitness community as a solution for disease prevention and weight management. Followers of the diet generally aim to eat fewer than 50 grams of carbohydrates daily from grains, legumes, dairy, vegetables or fruit in order to achieve ketosis, a state in which the body uses fat as fuel instead of its preferred source of carbohydrates.
Dang Bars contain 70% of calories from fat, 20% from protein and 10% from net carbohydrates, according to the company. The bars are slated for a national launch early next year. Three additional flavors will follow: cardamom chai, toasted coconut and Saigon cinnamon chocolate.
Launched in 2012, Dang Foods was a pioneer in bringing a coconut chip snack product to market, offering varieties such as lightly salted, caramel sea salt, chocolate sea salt and original. Last year, the company introduced a line of sticky-rice chips in original, sriracha spice, coconut crunch, aged cheddar and savory seaweed varieties. The products use watermelon juice as a binder and coconut milk for added flavor.