The beverage market has long been incredibly dynamic and innovative, characterized by a high degree of new product development and strong competition for consumer attention. Recent years have seen a particularly intense flurry of new product development, with whole new sub-segments (e.g., kombucha, kefir) emerging, new claims and ingredients developing, and beverage categories overlapping one another. Read this white paper for insights from Virginia Dare on three emerging trends and new applications in beverage formulation to identify opportunities for innovation in the beverage market.
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