NIAGARA FALLS, N.Y. — Niacet Corp., a producer of propionates and acetates for the pharmaceutical, food and feed industries, has opened a new office in Singapore. Clarissa Neo has been hired to run the operation.

Niacet currently serves the European market from its facilities in Tiel, The Netherlands, and serves the Americas through its corporate headquarters in Niagara Falls.

“We have had a presence in Asia through our channel market partners, but we thought we needed closer proximity to both support our partners and better meet our customers’ needs,” said Kelly Brannen, chief executive officer of Niacet Corp. “With the opening of our Singapore office, we expect to see significant growth in the Asian market.

“Our growth globally has been strong, and we expect that to continue as we promote new products like our industry-leading Provian NDV line, a clean label next generation antimicrobial for the meat industry. We expect great results for Provian in Asia, which was a key factor in the decision to establish the Singapore office.”

Mr. Brannen said Ms. Neo will run the Singapore office while also overseeing Niacet’s Asian strategy. Ms. Neo has spent the past seven years as business manager at Brenntag Pte Ltd. and earlier was with Symrise Asia Pacific Pte Ltd.

“I am excited to be part of this milestone and lead our Singapore office, as I believe Niacet’s product offerings and reliability set us apart from other competitors in the Asian market,” Ms. Neo said. “My goal is to actively identify and accelerate key value propositions to our clients and channel partners on how Niacet can better meet their needs.”