CANTON, MASS. — Dunkin’ is reinventing and relaunching its espresso platform, calling it “one of the most significant product initiatives in the brand’s recent history.”
The refresh includes a new espresso recipe that features a “rich, smooth, balanced taste that meets the profile preferred by espresso customers, and in particular younger espresso drinkers,” Dunkin’ said. The espresso, which will be available in hot and iced beverages, is made with 100% espresso beans sourced from Rainforest Alliance Certified Farms.
“Espresso is one of the fastest growing coffee categories, particularly among younger consumers, and with our coffee credentials we believe we have a tremendous opportunity to improve our awareness and credibility among espresso drinkers,” said Tony Weisman, chief marketing officer for Dunkin’ U.S. “Our superior lineup of lattes, cappuccinos, Americanos and macchiatos will delight current customers and surprise new ones. Sipping will truly be believing when it comes to the new espresso experience at Dunkin’.”
To support the relaunch, Dunkin’ has installed new espresso equipment that improves espresso bean extraction in all participating U.S. restaurants. Additionally, the company’s restaurant employees have undergone training and expresso certification on the new equipment and beverage formulations.
Earlier this year, Dunkin’ Brands Group, Inc. announced plans to invest $100 million into the Dunkin’ U.S. business. More than half has been committed to restaurant equipment that will enable the company to accelerate its beverage-led strategy, including espresso, Dunkin’ said.
“Relaunching espresso in our restaurants nationwide has been a tremendous undertaking, from installation of the new espresso machines, to the creation of the new, bolder taste profile, to the extensive employee training,” said Scott Murphy, chief operating officer for Dunkin’ U.S. “This is a transformative initiative, and it would never have happened without the total alignment and support of our franchisees. We are bringing America what we believe are the best, handcrafted espresso beverages in the marketplace, at a great value and all delivered at the speed of Dunkin’.”