CAMDEN, N.J. — Campbell Soup Co. is launching a line of sipping soups for the on-the-go snacking occasion. Well Yes! Sipping Soups feature grab-and-go packaging and may be consumed warm or at room temperatures, according to the company.
“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, chief marketing officer, Campbell Meals and Beverages. “Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”
Varieties include tomato and sweet basil, butternut squash and sweet potato, roasted red pepper and tomato, harvest carrot and ginger, and sweet corn and roasted poblano. The products are available online and at grocery retailers nationwide for a suggested retail price of $1.99.
“The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables,” said Graham Zanow, executive chef at Campbell Soup. “Roasted pepper is topped with smoked paprika. Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic Southwest flavor. A little butternut squash puree was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe. A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”