IRWINDALE, CALIF. — Bonduelle Fresh Americas, formerly Ready Pac Foods, is expanding its fresh prepared meals business into Canada with the launch of Bonduelle Fresh Picked salads. The company said it curated each salad recipe specifically for Canadian consumers’ tastes.
Bonduelle Fresh Americas holds more than a 70% share of the $526 million single-serve salad market in the United States, Bonduelle said. Now the company is aiming to grow the C$24 million market for single-serve salads.
“The acquisition of Ready Pac Foods in the U.S. in 2017 has not only strengthened Bonduelle as a leader in the plant-based foods industry and the fresh category, but also its ability to efficiently reach more customers and consumers around the world,” said Daniel Vielfaure, deputy chief executive officer for Bonduelle Group. “This expansion into Canada affirms the company’s ambition to be the world leader in well living through plant-based foods.”
The ready-to-eat salad bowls contain leafy greens, seasoned meats, dressings and toppings such as cheese, vegetables or crumbled bacon. Each is packaged using the Fresh Air Seal, which keeps food fresher longer and extends shelf life without preservatives. Varieties include Caesar Salad with Chicken and Bacon, Greek Inspired with Chicken, Cobb Salad with Turkey and Bacon, Chef Inspired with Turkey and Ham, and Santa Fe Style.
“Our commitment to understanding and meeting consumer needs and demands puts us in a unique position to excel when it comes to product innovation,” said Mary Thompson, c.e.o. of Bonduelle Fresh Americas. “Canadian consumers want more high-protein food options, and Bonduelle Fresh Picked salads will make healthier meal solutions with complete proteins attainable for all.”