EMERYVILLE, CALIF. — Peet’s Coffee, a portfolio company of JAB Holding Co., has acquired a majority stake in Revive Kombucha, Petaluma, Calif. Financial terms were not disclosed.
Founded in 2010, Revive uses innovative craft brewing techniques to produce a range of bottled and on-tap organic kombucha with a strong presence in the United States. The investment is expected to help scale the Revive brand, grow the brewery operations and broaden distribution through Peet’s network.
“Building an evergreen ecosystem for the Revive brand has always been part of our mission,” said Sean J. Lovett, co-founder and chief executive officer of Revive Kombucha. “We are excited to further solidify our long-term partnership with Peet’s to fulfill our greater purpose of bringing our super tasty and good-for-you beverages to a larger audience.”
Peet’s plans to expand Revive to its on-premise, grocery and Peet’s coffee bar locations. Mr. Lovett and co-founder Rebekah Lovett will maintain their equity and leadership positions at the company.
“Kombucha is a natural adjacency to ready-to-drink coffee, and our consumers tend to love both,” said Eric Lauterbach, president of the consumer division at Peet’s Coffee. “Adapting our growth strategy to extend access and trial of superior beverage choices across channels in new and convenient locations is key. And knowing the ongoing consumer shift to better-for-you and functional beverages, our latest long-term investment in Revive reflects our belief in the future growth of the brand.”