NEW YORK — Life on Earth, Inc., a “make-it-better” consumer-based brand accelerator company, has reached an agreement to acquire Wild Poppy Company, Inc., Los Angeles. Founded in 2011, Wild Poppy is an organic soda and exotic juice beverage company.
Financial terms of the acquisition were not disclosed.
“This latest acquisition of the Wild Poppy brand marks our last acquisition for this year and perhaps for the near future,” said Fernando Oswaldo Leonzo, chief executive officer of Life On Earth. “We now have four brands in which we are working on some exciting initiatives, including entering a new market segment that has been talked about for some time in our industry. With the recent passing of the 2018 farm bill, we feel that the timing for our company to complete the final stages of product development of our flagship brand, Just Chill, is underway and one in which we will be rolling out new products, functionalities, flavors and packaging in early 2019.
“Our goal is to showcase our new product launches as well as incorporate the latest edition to our family of brands, like Wild Poppy, as well as the people behind them who helped bring them to market. We are focused on showcasing our new initiatives at an upcoming trade show this coming March 2019.”
Life On Earth’s brands include Gran Nevada, Just Chill, Life On Earth and Victoria’s Kitchen.
George Bryson, founder of Wild Poppy, said the company is excited about the prospects of receiving brand support from Life On Earth.
“We want to be part of that bigger picture,” he said. “There is still so much untapped market opportunity, and we believe that together we can take the market share that can grow this company substantially faster than if we had gone it alone.”
Life on Earth said the acquisition of Wild Poppy immediately will add to the company’s revenue stream. The deal also will bring on board a key individual to help with the innovation and supply chain aspect of the Life on Earth organization, the company said.