LOS ANGELES — Beyond Meat’s plant-based Beyond Burger patty stars in a new sandwich at Carl’s Jr. restaurants. The Beyond Famous Star is a flexitarian take on the Carl’s Jr. brand’s signature Famous Star burger, featuring a charbroiled quarter-pound patty, topped with American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun.
“We know people are looking for options — in fact, roughly one-third of consumers identify as flexitarians — and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu,” said Jason Marker, chief executive officer of Carl’s Jr. parent company CKE Restaurants. “The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offerings and build on the legacy of mouthwatering flavors.”
Beyond Meat was founded in 2009. Its frozen and fresh plant-based products may be found in more than 32,000 retail and food service outlets nationwide. Carl’s Jr. is the largest restaurant chain to date in the United States to offer the Beyond Burger on the menu.
“I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger,” said Ethan Brown, founder and c.e.o. of Beyond Meat. “I am grateful to say that day has arrived. At our core, Beyond Meat is about enabling consumers to ‘Eat What You Love,’ and there is no better example than being able to enjoy a delicious Carl’s Jr. burger, while receiving the added health and sustainability benefits of the plant-based Beyond Burger. It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future.”