DALLAS — Chris Finck has been appointed senior vice-president and chief sales officer of Dean Foods Co. In his new role, Mr. Finck will lead the company’s national sales team to drive its brand and optimize its go-to-market strategies.

Mr. Finck joins Dean Foods from TreeHouse Foods, Inc., where he was chief customer officer since January 2017. Before that, he was senior vice-president of Bimbo Bakeries USA and earlier was senior vice-president of sales for Sara Lee Corp. Previously, he spent more than 19 years at PepsiCo, Inc. in various leadership roles, including division vice-president of the Quaker, Tropicana and Gatorade brands. Mr. Finck started his career in 1987 as a marketing intern with Nestle S.A.

“Chris brings important experience and depth of knowledge in sales and marketing, making him a tremendous asset for our organization,” said Ralph P. Scozzafava, chief executive officer of Dean Foods. “As a company, we are focused on key strategic pillars, including winning in private label along with building and buying strong brands.  Chris will play a pivotal role as we drive these initiatives into the marketplace.”