VEVEY, SWITZERLAND — Nestle S.A. has launched its first range of global coffee products under the Starbucks brand since the two companies joined forces in August 2018.
The new lineup comprises 24 products, including whole bean, roast and ground coffee, as well as the first Starbucks capsules developed using Nespresso and Nescafe Dolce Gusto coffee and system technologies. Other new offerings include a variety of signature Starbucks blends and single-origin coffees as well as a selection of classic beverages such as caramel macchiato and cappuccino. All products are made with ethically sourced, 100% arabica coffee.
“Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestle’s coffee and system know-how with the Starbucks coffee, roasting and blending expertise,” said Patrice Bula, executive vice-president, head of strategic business units, marketing, sales and president of Nespresso. “With Nescafe, Nespresso and Starbucks, Nestle now has the best coffee portfolio to delight consumers around the world.”
Nestle will begin rolling out the new products in several markets across the United States, Asia, Europe, Latin America and the Middle East over the next few days.
“We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafe Dolce Gusto systems,” said John Culver, group president of Starbucks International, Channel Development and Global Coffee and Tea. “Today’s announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestle.”
Nestle first announced its licensing agreement with Starbucks Corp. in May 2018. Nestle paid Starbucks $7.15 billion for the rights to market, sell and distribute certain Starbucks coffees and teas at retail and food service outside of Starbucks stores around the world, including such brands as Starbucks, Seattle’s Best Coffee, Starbucks Reserve and Teavana, Starbucks Via and Torrefazione Italia.
The components of the Starbucks business Nestle is licensing generate approximately $2 billion in annual sales. Approximately 500 Starbucks employees joined Nestle as part of the agreement.