BROOMFIELD, COLO. — A new dairy-free dessert is debuting in the freezer aisle, opening the door for oat milk to branch beyond beverages.
Danone North America’s new So Delicious Dairy Free Oatmilk Frozen Desserts feature a creamy oat milk base blended with ingredients, including fruit, caramel and cookie dough. Certified vegan, Non-GMO Project verified and certified gluten-free, the desserts are available in three varieties: Peanut Butter & Raspberry, made with peanut butter and black raspberries; Oatmeal Cookie, featuring oatmeal cookie dough with brown sugar and cinnamon; and Caramel Apple Crumble, which combines apple, cinnamon and brown sugar with a caramel swirl.
“We pride ourselves on our expertise in the ice cream aisle with our current line of Frozen Mousse, along with cashew and coconut-based frozen products, and we’re excited to now introduce our oat milk-based line,” said Jennifer Michuda, senior brand manager for So Delicious. “Oat milk’s creamy texture and neutral taste really allow the flavors to shine through. The new line of frozen desserts brings oat milk out of the beverage aisle and into a new category of dairy-free delights. Plus, our oat milk frozen desserts will be available across the country.”
The launch of So Delicious Dairy Free Oatmilk Frozen Desserts follows an increasing surge in new oat milk offerings, including Danone’s October 2018 launch of Oat Yeah, an oat-based beverage marketed under the Silk brand.
In September 2018, Rise Brewing Co. launched a dairy-free Nitro Cold Brew Coffee Oat Milk Latte, which the company described as “creamy, slightly sweet and refreshingly smooth.” In November 2018, PepsiCo, Inc. debuted Quaker Oat Beverage in original, original unsweetened and vanilla varieties.
“We think what’s really exciting is there is a lot of general interest and excitement in the category right now, especially around oats as an ingredient in the dairy alt space,” said Brian Hannigan, senior marketing director of innovation strategy for PepsiCo North America Nutrition, at the time of the Quaker Oat Beverage announcement. “We’re excited about that, and we think several entrants coming into the market at same time will help elevate the awareness of the proposition.”