HASBROUCK HEIGHTS, N.J. — Diana Food North America has launched a line of organic colors for food and beverage applications.

The new range of colors includes a blue hue obtained from spirulina and a pink/reddish shade from red beet, among other naturally-occurring shades such as yellow, orange, red and purple. Non-G.M.O. and U.S.D.A.-certified organic, the colors are sustainably sourced by Diana Food’s agronomy experts based in farming areas around the world.

“The team of agronomists works closely with local farmers and seed developers throughout the growing cycle to select the best available varieties for maximum color impact, those with the most vibrant shade intensity, the least color lost and least taste impact,” Diana Food said. “In addition to providing a well-rounded sensory experience for the end consumer, this careful sourcing also ensures full supply chain transparency and traceability, guaranteeing food safety with ISO/FSSC certifications. Diana can map its organic color products back to their farm of origin and can even offer single-ingredient labeling.”

Diana Food’s new colors may serve as a complementary targeted addition to confectionery, dairy and beverage products, the company said. Diana Food also creates specialized blends using the new organic colors to offer customers custom color solutions.

“Diana Food has a legacy of ‘natural’ that preceded coloring foods,” said Teresa Kilgore, category manager of Sweet and Beverage at Diana Food North America. “Our commitment to selecting the best of what nature has to offer is an accidental coincidence that works to our customers’ advantage in natural, organic colors.”