DOWNERS GROVE, ILL. — Flavorchem Corp. has unveiled a new logo and a refreshed brand identity to symbolize the company’s commitment to innovation, clean processing and evolution to better serve the changing needs of its clients. The Downers Grove-based company also will break ground later this year on a new innovation center.
The new logo shows a strong green color palette that represents the company’s global emphasis on natural ingredients and sustainability.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought leadership can benefit all existing and future clients.”
The new facility will include a test kitchen where demonstrations may be conducted both on site and remotely. Sensory, flavor and application laboratories will be in the new facility as will a pilot plant with aseptic equipment and other proprietary technologies. The innovation center will house research and development, technology and innovation, and marketing in an open environment to create a collaborative work space.
“For over 47 years, Flavorchem has focused on helping customers make great tasting products,” Mr. Malinowski said. “Enhancing our core competencies in innovation and service are our top priorities. Investment in a new, state-of-the-art innovation center will put customers at the center of our new product development efforts and will provide our talented employees advanced tools and resources needed to be on top of the latest industry trends.”