LOS ANGELES — The Real Good Food Company, L.L.C., a maker of high-protein, low-carb frozen foods, has received a minority investment from Strand Equity. Financial terms were not disclosed.
Founded in 2016, Real Good Foods manufactures gluten-free, grain-free pizzas, snacks, appetizers and Mexican entrees. The company’s flagship product was a single-serve frozen pizza featuring a crust made of chicken and parmesan cheese. Real Good Foods now also offers cauliflower crust pizzas, enchiladas wrapped in “tortillas” made with chicken and cheese, pizza snack bites and recently introduced chicken poppers. The new chicken poppers are chicken and parmesan cheese bites stuffed with cheese. Varieties include jalapeño and white cheddar, uncured pepperoni and mozzarella cheese, and artichoke and ricotta cheese.
"Real Good Foods is one of the fastest-growing packaged food brands that we have come across in a long time," said Kevin Chen, vice-president at Strand Equity. “By delivering natural high-protein, low-carb and low-sugar alternatives to everyday frozen food staples — all without sacrificing taste — Real Good Foods is driving innovation in a massive $50 billion category that has been slow to adapt to consumers' changing preferences.”
Strand Equity is a growth equity firm focused on “investing in the next generation of iconic consumer brands,” the company said. Strand Equity partners with emerging brands to scale their businesses through its marketing and operational capabilities as well as its network of industry relationships. Current and realized investments include Bai Brands, Hippeas, Vita Coco, Chopt, Van Leeuwen Ice Cream and RightRice.
"It's exciting and invigorating to partner with a cutting-edge firm like Strand that both understands the emerging new trends in today's marketplace and Real Good Food's commitment to redefining the high protein, low carb category," said Josh Schreider, founder of Real Good Foods.
Bryan Freeman, chief executive officer of Real Good Foods, added, "The team at Strand is an excellent fit for our organization. They've been a part of a number of category-changing brands, and it's clear they'll add new insights and excitement to Real Good Foods.”