CANTON, MASS. — Dunkin’ Brands Group, Inc. is teaming up with Just Born Quality Confections to offer Peeps marshmallow-flavored coffee and donuts at Dunkin’ restaurants, beginning April 1.
New Peeps Marshmallow Flavored Coffee adds the marshmallow taste of Peeps to Dunkin’s hot and iced coffee, espresso drinks, frozen coffee and frozen chocolate.
The Peeps Donut is topped with white icing, a blend of green sprinkles and colorful egg-shaped sprinkles, and a mini yellow Peeps Marshmallow Chick on top.
“With spring’s renewal, Dunkin’ is turning to one of the most iconic treats of Easter to make the season especially happy, bright and colorful for both coffee and donut lovers,” Dunkin’ said. “Peeps have arrived for April. The festive and fun flavor of this favorite treat is featured in the new Peeps Marshmallow Flavored Coffee and espresso drinks, and the Peeps Donut is topped with an iconic yellow chick.”
Dunkin’ is the latest in a string of Peeps partnerships over the past few months. In February, Just Born and Danone S.A. debuted International Delight Peeps Flavored Coffee Creamer. Also in February, the Kellogg Co. launched Kellogg’s Peeps Marshmallow Flavored Cereal with Marshmallows.
Along with co-branded offerings, Just Born has expanded its classic Peeps line with seven new flavors and two new candy forms for the Easter holiday. New national Peeps flavors include pancakes and syrup, cotton candy, and orange sherbet dipped in crème flavored fudge.
Available only at Target stores are the new vanilla crème flavored and chocolate caramel swirl Peeps, while the new root beer float Peeps are only at Kroger and the blue raspberry Peeps are only sold at Walmart.
Additionally, Just Born is launching new Peeps-flavored jelly beans and Peeps solid milk chocolate bunnies.
“Peeps is dedicated to offering our fans a variety of products, looking at the latest trends to inspire new and exciting innovations,” said Caitlin Servian, brand manager for Peeps. “We know many families include Peeps in their Easter traditions, and we want to provide our fans with fun new flavors, varieties and merchandise in addition to our iconic Peeps candy.”