MILWAUKEE — Palermo Villa, Inc. is expanding its Primo Thin line of frozen pizzas with the addition of two new varieties: avocado club and Southwest veggie. The company also is giving its packaging a makeover, adding nutritional callouts that highlight the brand’s low calorie counts.
The new avocado club pizza comes on a whole wheat crust and includes avocado cream sauce, bacon, spinach, tomatoes and mozzarella.
Southwest veggie features a salsa verde sauce, black beans, corn, roasted peppers, onions and mozzarella.
Introduced in 2003, Palermo’s Primo Thin line also is available in 5 cheese, pepperoni, supreme, margherita, Italian sausage and chicken alfredo.
“The new flavors and new look capture what makes Palermo’s Primo Thin a great choice — indulgent taste with lower calories and carbs per serving than other frozen pizzas,” said John Leonardo, senior director of marketing at Palermo. ”Primo Thin fills a need not currently served. There are many people who are not necessarily dieting but want to make better choices when they purchase food. Primo Thin delivers exceptional flavor but does so with lower calories and fewer carbs than other frozen pizzas.”
The new package tags Primo Thin as “The Mindful Pizza,” Mr. Leonardo said, which is meant to draw attention to the pizza’s ultra-thin crust and big taste that combine to create “a perfectly balanced bite.”