DEERFIELD, ILL. — Mondelez International, Inc. used less energy, water and waste, and focused more on the end-to-end impact of its snacks, in 2018, part of the company’s mission to empower people to snack right, according to its 2018 Impact Report, “Snacking made right.”
“We believe that consumers should not have to choose between snacking and eating right, or to be concerned about the impact their snacking choices have on the world and their communities,” said Dirk Van de Put, chairman and chief executive officer. “This is why we are committed to ensuring that snacking is both sustainable and mindful.”
As part of its focus on “sustainable snacking,” Mondelez said it ramped up sourcing of its chocolate brands, with 43% of all chocolate brands sourced through Cocoa Life, up from 35% in 2017 and compared with 21% in 2016. Cocoa Life is Mondelez’ long-term $400 million commitment to create a vibrant cocoa supply chain.
Mondelez said 18% of its global eggs were cage-free in 2018, up from 15% in 2017, and the company also remains on target to source 100% of its E.U. wheat via Harmony by 2022. At the end of 2018, 75% of Mondelez’s biscuits in Western Europe — or 60% across the European Union — were made with Harmony wheat.
Meanwhile, in terms of “mindful snacking” Mondelez took steps to reduce saturated fat by 1% and sodium by 0.9% across its global portfolio in 2018. Specific brand actions included increasing whole grains content in Club Social crackers by 33%, reducing sugar levels by 1% in Milka and Oreo, and cutting saturated fat levels by 48% and reducing sodium by 16% in TUC crackers.
Looking forward, Mondelez laid the foundation for its 2025 impact strategy, saying that, among other things, the company is committed to making all packaging recyclable by 2025, growing portion control products to 20% of global net revenue by 2025, and including portion amounts and mindful snacking information on all packages globally by 2025.
“We are evolving our portfolio to meet new needs with snacks that have even more to love,” the company said. “By removing what people don’t want, adding more of what they do and expanding portion-controlled options, we are making and baking snacks that are even more relevant for today’s consumer. We are expanding portion-controlled products and well-being offerings, prioritizing nutrition and ingredient improvements, and investing in our Snack Futures innovation pipeline.
“But that’s not all. We’re inspiring mindful snacking habits to help people focus on the snacking moment and savor each bite, so they can experience even more satisfaction from the snacks they love. We will be placing portion guidance and the snack mindfully message on all packs, for all snacks, globally, and we plan to invest in a digital consumer education campaign to reach even more people with practical tips and tools to help them on their mindful snacking journey.
“Lastly, we are mobilizing innovative partnerships through the Mondelez International Foundation, investing in healthy lifestyles, from community resiliency to individual well-being. Creating a more sustainable future that is right for the communities where we work and live is important to us. To do so, we are prioritizing work with mindful and well-being experts, and designing and implementing next-generation grants, programs and partnerships.”
The full report is available here.