EL SEGUNDO, CALIF. — The Beyond Burger has undergone a meatier makeover, according to Beyond Meat, Inc., manufacturer of the plant-based patty.
The new iteration of the burger features a vegetarian version of marbling made from coconut oil and cocoa butter. The marbling is designed to melt and tenderize like beef fat, Beyond Meat said. Made with a blend of pea, mung bean and rice proteins, the new Beyond Burger recipe provides a “meatier taste and texture that mimics the chew and juiciness of beef,” Beyond Meat said. It provides 20 grams of protein per 4-oz patty, offers a more neutral flavor and aroma profile, and includes a simplified ingredient list that excludes gluten, soy and G.M.O.s.
“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” said Ethan Brown, founder and chief executive officer of Beyond Meat.
Beyond Meat plans to begin shipping the new meat mimicking patty to customers this week, with full roll-out expected in the coming weeks. The company’s portfolio of fresh and frozen plant-based proteins is sold at more than 30,000 retail and food service outlets worldwide.
The Beyond Burger is the second plant-based patty to get an update this year. In January, Impossible Foods debuted an upgraded recipe for its Impossible Burger in response to consumer demand for wheat- and gluten-free options.
The Impossible Burger 2.0 is made with soy protein rather than wheat protein and contains no gluten, animal hormones or antibiotics. And, while the original Impossible Burger was designed for flat-top cooking at restaurants, the new version may be steamed, seared or sizzled on slats over an open flame and also works in ground meat dishes such as meatballs and chilis, Impossible Foods said.
“The newest Impossible Burger delivers everything that matters to hard-core meat lovers, including taste, nutrition and versatility,” said Patrick Brown, M.D., founder and c.e.o. of Impossible Foods, at the time of the announcement. “This is the plant-based meat that will eliminate the need for animals in the food chain and make the global food system sustainable.”