SPRINGDALE, ARK. — Tyson Foods, Inc., one of the largest meat processors in the world, is investing in innovation that features less meat. The company is launching its first plant-based and blended products, including a new brand called Raised & Rooted.
“Today’s consumers are seeking more protein options, so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said Noel W. White, president and chief executive officer of Tyson Foods. “For us, this is about ‘and’ — not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.”
The Raised & Rooted brand was “created to provide great-tasting plant-based and blended foods that are rooted in how people eat today,” Tyson said. The products were developed by Tyson’s innovation, culinary and consumer insights teams in Chicago and Northwest Arkansas.
Under the new Raised & Rooted brand, Tyson will debut its first meat-free product: Nuggets Made With Plants. Made with pea protein isolate, egg whites, flaxseed and bamboo fiber, the nuggets feature a tempura batter and plant protein fibers that provide a meaty texture, Tyson said. The nuggets provide nine grams of protein and five grams of fiber per serving and contain 33% less saturated fat than U.S.D.A. all-white meat chicken nuggets, according to the company. Raised & Rooted plant-based nuggets are scheduled to roll out later this summer.
The Raised & Rooted brand also will launch blended burgers in the fall. Featuring a combination of 90% lean Angus beef and pea protein isolate, the patties provide 19 grams of protein and contain 40% fewer calories and 60% less saturated fat than an 80% lean/20% fat all-beef burger, Tyson said.
“The creation of the Raised & Rooted brand is an excellent example of Tyson’s ability to think big and move fast, capitalizing on our existing infrastructure,” said Justin Whitmore, executive vice-president of alternative proteins and chief sustainability officer for Tyson Foods. “We began development of our alternative protein products last year and have succeeded in creating a new brand and bringing those products to market in well under a year.”
Additionally, Tyson’s existing Aidells sausage brand is branching into the blended space with new Aidells Whole Blends sausages and meatballs, made with chicken and a blend of plant-based ingredients.
Aidells Whole Blends Sausage Links are available in two varieties, both featuring 10 grams of protein per serving. The jalapeño, bacon and cheese flavor features smoked chicken sausage with bacon, cheese, quinoa, jalapeño, black beans, bell pepper, corn, barley and onion. The Italian Style Margherita Sausage Links contain smoked chicken, cheese, tomato, quinoa, barley, bell pepper and basil.
Aidells Whole Blends Seasoned Meatballs are also available in two flavors. The Falafel Seasoned Meatballs contain 11 grams of protein and are made with chicken, quinoa, spinach, feta cheese and roasted green garbanzo beans. The Samosa Seasoned Meatballs, which offer 10 grams of protein, include chicken, quinoa, vegetables, potatoes and green lentils.
“For us, this is about ‘and’ — not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein." — Noel White, Tyson Foods
Tyson expects to introduce additional alternative protein products under the Raised & Rooted brand as well as the company’s portfolio of established brands in the future, Tyson said. This will include in retail sales channels as well as food service operators.
“While most Americans still choose meat as their primary source of protein, interest in plant and blended proteins is growing significantly,” said Noelle O’Mara, chief marketing officer for Tyson. “These products appeal to a broad cross section of consumers who enjoy food from a variety of protein sources, and we expect interest to continue to grow across protein types. The Raised & Rooted launch and our pipeline of innovation will reflect our consumers’ expectations for 100% plant-based, blended and traditional protein offerings.”
While the new Raised & Rooted and Aidells Whole Blends products are Tyson’s first plant-based and blended innovations, the company has been investing in alternative proteins for nearly three years. In October 2016, the company acquired a 5% stake in Beyond Meat, and a year later, Tyson raised its ownership stake. Through its venture capital fund Tyson Ventures, the company sold its 6.52% share in the meat substitute manufacturer in April after announcing it intended to compete in the alternative protein space.