TAMPA, FLA. — Dwayne Chambers has been named chief marketing officer at Checkers and Rally’s Restaurants, Inc.
Mr. Chambers brings more than 30 years of restaurant marketing experience to the Florida-based drive-thru chain. He joins the company from P.F. Chang’s, where he revamped the brand’s social, digital and interactive media as chief marketing officer. Before that, he was chief marketing and innovation officer at Krispy Kreme. He has helped build several national brands, including Fuddruckers and Koo Koo Roo, Noodles & Company, Red Robin and Sonic.
“We selected Dwayne after a thorough and extensive search of the very best c.m.o. talent in our industry,” said Rick Silva, chief executive officer at Checkers & Rally’s. “Dwayne is an experienced marketing leader whose strategic brand-building efforts have produced year over year of same-store sales growth for leading restaurant brands.”
Mr. Chambers succeeds outgoing c.m.o. Terry Snyder, who will retire and move into a non-management board position.