AUSTIN, TEXAS — H-E-B is investing in digital with its new Eastside Tech Hub. The facility will house the company’s growing number of Austin-based H-E-B digital partners and will serve as the new headquarters for Favor, an on-demand delivery company that is a wholly owned subsidiary of H-E-B.

“Having a shared space like this is crucial to both H-E-B Digital and Favor’s rapid growth,” said Jag Bath, chief digital officer at H-E-B and chief executive officer at Favor. “The Eastside Tech Hub enables us to have a strong tech presence in both Austin and San Antonio, while fostering a better connection between our teams across the two cities.”

The new workspace will house hundreds of Favor team members and H-E-B digital partners, with room to grow. Both companies plan to use the facility to expand their teams as part of an ongoing investment in digital innovation.